VisibleThread undertakes an ongoing research program into the use of clear language in Internet communications. In March 2017, VisibleThread undertook a study of the websites of 90 of the Top Health Insurance Companies, as listed by LifeHealthpro magazine. The analysis measured up to 100 pages on each website, across these four dimensions:
- Readability – How readable is the content?
- Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
- Long Sentences – What proportion of all sentences are too long?
- Word Complexity Density – How many complex, hard-to understand words does the content contain?
WHAT DID WE FIND?
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VisibleThread helps executives in large organizations govern content quality with less cost and risk. Sales and marketing teams in diverse industries use our technology to improve many functions, including proposal development and brand audits. Our software finds brand compliance, poor readability and other issues in websites and documents. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents in minutes. Fueled with greater organizational intelligence, customers drive efficiency and reduce cost across their organizations.
For more information, visit www.visiblethread.com.
US TOP HEALTH INSURANCE COMPANIES WEBSITE CLARITY INDEX
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