VisibleThread undertakes an ongoing research programme into the use of clear language in Internet communications. In October 2016, VisibleThread undertook a study of the websites of 85 randomly sampled Asset Management companies. The analysis measured up to 100 pages on each website, across these four dimensions:
- Readability – How readable is the content?
- Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
- Long Sentences – What proportion of all sentences are too long?
- Word Complexity Density – Complex words make web pages hard to understand.
WHAT DID WE FIND?
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VisibleThread helps executives in large organizations govern content quality with less cost and risk. Sales and marketing teams in diverse industries use our technology to improve many functions, including proposal development and brand audits. Our software finds brand compliance, poor readability and other issues in websites and documents. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents in minutes. Fueled with greater organizational intelligence, customers drive efficiency and reduce cost across their organizations.
For more information, visit www.visiblethread.com.
2016 ASSET MANAGEMENT WEBSITE CLARITY INDEX
explores how well Asset Management Companies communicate through their websites.
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