VisibleThread undertakes an ongoing research program into the use of clear language in Internet communications. In April 2017, VisibleThread undertook a study of 162 of the Top 200 National Advertisers on the annual 'Advertising Age' list. The analysis measured up to 300 pages on each website, across these four dimensions:
- Readability – How readable is the content?
- Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
- Long Sentences – What proportion of all sentences are too long?
- Word Complexity Density – How many complex, hard-to understand words does the content contain?
WHAT DID WE FIND?
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VisibleThread helps executives in large organizations govern content quality with less cost and risk. Sales and marketing teams in diverse industries use our technology to improve many functions, including proposal development and brand audits. Our software finds brand compliance, poor readability and other issues in websites and documents. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents in minutes. Fueled with greater organizational intelligence, customers drive efficiency and reduce cost across their organizations.
For more information, visit www.visiblethread.com.
2017 TOP US ADVERTISERS - WEBSITE CLARITY INDEX
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