VisibleThread analysed the web pages of 12 out of the 418 UK Local Authorities including County Councils, City Councils, and one Metropolitan District Council based upon clarity of written content. We measured up to 300 pages on each website, across these four dimensions:
- Readability – How readable is the content?
- Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
- Long Sentences – What proportion of all sentences are too long?
- Word Complexity Density – Complex words make web pages hard to understand.
WHAT DID WE FIND?
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VisibleThread helps executives in large organizations govern content quality with less cost and risk. Sales and marketing teams in diverse industries use our technology to improve many functions, including proposal development and brand audits. Our software finds brand compliance, poor readability and other issues in websites and documents. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents in minutes. Fueled with greater organizational intelligence, customers drive efficiency and reduce cost across their organizations.
For more information, visit www.visiblethread.com.
2016 UK LOCAL AUTHORITIES WEBSITE CLARITY INDEX
explores how well UK Local Authorities communicate through their websites.
UPDATED VERSION HERE